If there is one thing that’s constant about digital marketing, it is that it never stops evolving. For those customers who opt-in to your services and provide a mobile number either by petronizing your product or make enquires, you can use that detail (with permission) as a communication and marketing medium
Using SMS text messaging for your business can help to:
- Increase customer retention
- Develop greater brand loyalty
- Provide immediate communication
- Attract new customers
- Increase overall sales
- Provide a profitable ROI
12 benefits of using SMS for business
So let’s dive into our 12 reasons you should start using SMS text messaging for your business,
Simple and easy
Due to its simplicity and reach, SMS has become a globally adopted communication channel. Everyone knows how to open, read and text a message. Moreover, thanks to the limitation in length (160 characters), messages are small, direct, concise and go straight to the point. And who doesn’t like it sweet & simple? Click To Start Your SMS Campaign
Immediate delivery
As far as delivery goes, SMS is pretty quick, and it’s also efficient – taking only seconds to reach a vast audience. It’s rare to get such a quick and fast personalized message to an audience with that kind of speed. Click To Start Your SMS Campaign
Immediate results
You will instantly be able to see those who have received it, along with other analytical data such as those who have opened it, read it and of course, the important one, which is those who have responded. Click To Start Your SMS Campaign
Global marketing
Text messages are designed to reach anyone who has a reasonably modern mobile device and a cell phone signal. So you can reach millions of people in an instant, anytime, anywhere. SMS is one of the few technologies that are universally synced between all of the global mobile phone operators. You can reach the world with text messaging. Click To Start Your SMS Campaign
Direct delivery
SMS is among the most direct ways of communicating with clients, besides meeting face-to-face and a direct phone call. Since the other 2 can be complicated, time-consuming and expensive, it’s clear who’s the winner! Click To Start Your SMS Campaign
Precise
Once you have your audience segmented, then you can accurately target groups of customers with a variety of marketing messages. Understanding what works and what doesn’t means you can refine your approach to maximize sales potential. Click To Start Your SMS Campaign
Personal
Because it’s directly sent to each individual, SMS is a very personal message. Mobile phones are very personal devices, so people will often respond with more personal immediacy. You can improve this still further by delivering it as a personal message to each individual. This is sure to grab their attention. Click To Start Your SMS Campaign
Cost Effective
Text messages are cheap especially if you buy them in bulk. No other marketing method provides such affordable results, particularly if compared with traditional marketing methods, such as TV, radio or print media. Click To Start Your SMS Campaign
Efficient
The ability to schedule text messages means that you can save time in planning your campaign, you don’t need to write each message individually, so groups of people can be targeted with scheduled texts. Click To Start Your SMS Campaign
This then provides more time to spend on other areas of the business, or indeed, managing the bulk of sales opportunities that will come back from your SMS delivery very soon after sending. Click To Start Your SMS Campaign
Trackable and analytics
SMS can easily be trackable too, most providers offer delivery reports which can be a great source for interrogating what successes you’ve had with your SMS deliveries, so you can fully and accurately rate the success of your campaigns. You can then take lessons learned into the next campaign. Click To Start Your SMS Campaign
Reliable
Mobile phones don’t generally come with a spam filter, let alone a spam box. Mostly as mobile phone SMS messages are generally safer, is a reliable form of inboxing your customers or potential customers to know about your business Click To Start Your SMS Campaign
SMS vs email
SMS text messages have a far higher “open rate” than email. Plus, with email, you could be sending your emails to clients that long assigned your name to the junk box. If your text messages aren’t delivered, then there is feedback on that through the medium. Emails, of course, have their place and are still extremely effective in communicating with customers and increasing sales opportunities, as people say, “the money is in the list!”. But SMS is actually quicker, and safer overall. Click To Start Your SMS Campaign
