July 14, 2024

Email Marketing may be one of the oldest forms of digital communication, but yet email still reigns supreme when it comes to usage and most useful tools to reach a high number of people.

Ofcourse, there are other newer methods of communicating with your audience and customers. such as social media, live chat, and many others. However, with a user base of over 4 billion people, email is the king of marketing channels.

Email marketing ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.

Despite the rise of social media, people use email more often than other platforms. After all, what’s the good of marketing to someone if they’re not there? Email is most used in everyday’s activities. In addition to that, email marketing has an ROI of $38 for every dollar spent, meaning With all the hype over new channels, but the decades-old technology is still one of the most effective marketing strategies.

Goals To Achieve Using Email Marketing 

You can use email marketing to achieve many business goals. For example, you can use email marketing to:

  • drive sales
  • boost brand awareness 
  • generate and nurture leads
  • keep customers engaged
  • increase customer loyalty and lifetime value

Email Marketing CampaignTools

There are many email marketing platform business owners use as a marketing tools to reach their audience. Below are the best email marketing platform

Sendinblue is an all-in-one platform covering many business communications types, including Email, SMS, Facebook, Chat, CRM, and more. The company’s mission is to help businesses meet their customers. They help you to focus on the important tasks and put the rest on autopilot with automation. You can create professional-looking emails in no time, using its email builder, but the magic is in the platform’s combination of features. With chat, SMS marketing, Inbox, CRM and automations, you’ll find it easy to piece together smarter and more compelling email campaigns. Facebook Ads functionality is built-in, making it possible to retarget contacts and attract new leads.

Pratical Steps On How To Get Started On Your Email Marketing

EmailOctopus is a popular email marketing software platform that has a mission to provide email marketing that’s simpler, more intuitive, and better value than the competition.  It offers templates you can customize in a drag and drop editor, or you can begin your emails from scratch. The app also includes a landing page builder with everything you need to generate leads and grow your email list. Integrations are a drawcard for agile brands. Many of your existing tools, including Shopify, Gravity Forms, and WordPress easily pair with EmailOctopus and make it an attractive tool, especially for brands with ambitious goals. 

Email Segmentation

The first step is to segment your email list according to subscriber demographics or actions.

Next, create an email or series of emails designed to get consumers to do something (your goal).

Finally, use your ESP to send emails and monitor the campaign automatically.

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